Nithinmon TR
Sr. UI/UX Designer,
Founder - Kitchni Detailing Studio
7+ years of Experience
User Research, User Experience, User Interface, Design System Management, Micro interactions & Animations. B2B, B2C, D2C E-commerce brand building experience
+91 97472 09964
The Intersection of Design, Empathy, Art, and Craft
I am a Lead Product Designer with over 7 years of experience building digital solutions for the fintech and healthcare sectors. My journey started with a B.Tech in Mechanical Engineering, but it was my Master of Design (M.Des) from IISc Bangalore that truly redefined how I observe the world and solve problems.
Digital Product Journey
Throughout my career, I’ve navigated the complexities of both B2C and B2B ecosystems. I began my path at Medlife, where I helped shape the healthcare experience until its acquisition by PharmEasy in 2021. Since then, I’ve worked with industry leaders like Cashfree Payments and Prudential, leading design systems and international product launches. My background in high-growth e-commerce has given me a deep understanding of how to scale platforms while keeping the user at the heart of the experience.
The 'Kitchni' Chapter
I believe that great design isn't limited to pixels. In 2025, I followed my passion for wood arts and furniture design by taking a one-year sabbatical to found Kitchni.
What started as a hobby of restoring old items turned into a successful handcrafted brand specializing in single-wood cutting boards. I built a small, dedicated team and automated the system so that it now runs smoothly on Amazon India. This entrepreneurial "break" actually sharpened my UI/UX skills—teaching me the real-world mechanics of e-commerce, brand building, and customer empathy from the ground up.
My Philosophy
Whether I am carving a piece of wood or architecting a financial design system, my approach remains the same: Observation, Empathy, and Precision. I spend my free time in my workshop, where the tactile nature of woodworking informs the digital products I build—reminding me that every detail matters.
Work Experience
Aug 2024 - Sep 2025
Personal goal pursuit
Jan 2023 - July 2024
Sr. UI/UX Designer - Prudential Technologies and ser vices India (PTSI),
Pvt. Ltd. (B2B, B2C - Insurance)
May 2022 - Dec 2022
Sr. UI/UX Designer - CashFree Payments (B2B - Payment Gateway - FinTech)
March 2021 - May 2022
Sr. UI/UX Designer - Pharmeasy (B2C - Healthcare)
Nov 2017 - Oct 2020
UI/UX Designer - Medlife (B2C - Healt hcare)
Took a year off to focus on my dream of Building a D2C Brand on Amazon India. I'm very interested in wood hand-crafting and furniture design, so I decided choose some wood products to start with. I launched my brand - 'Kitchni Detailing Studio' on Amazon India with 2 products and their 6 variants. It was exciting to establish a small team of different vendors and handcrafters. I've automated the entire process of production, inventory management, and delivery. The system is now working seamlessly (LIVE NOW).
Apart from this, I did freelance work for different organizations. It includes User research for Jobworld India Pvt. Ltd. as part of the expansion of their services to the GCC.
I worked for the FAAB app (Investment - FinTech) to make their UX and UI. It is LIVE NOW.
The Ruhani Store is another e-commerce platform where I given my contribution from brand building to website designing. It is currently LIVE NOW.
International Stakeholder Management: Acted as a primary design consultant for international stakeholders, translating complex business requirements into high-impact product roadmaps for t he Sout heast Asian market.
Cross-Border Leadership: Orchestrated and led design review discussions between the India and Shenzhen (China) design teams, fostering global design alignment and ensuring a unified product vision.
Localised UX Strategy: Spearheaded the end-to-end user experience for Prudential’s clients in Malaysia, Singapore, and Vietnam, adapting design patterns to meet specific regional user behaviours and regulatory needs.
Visual & Interaction Excellence: Delivered high-fidelity visual designs and interactive prototypes that bridged the gap between conceptual ideas and production-ready assets.
Design System Governance: Currently owning and evolving the Cashfree Design System, ensuring cross-product consistency and scalability for one of India's leading fintech ecosystems.
Visual Strategy & Craft: Spearheading the high-fidelity visual design language, balancing aesthetic excellence with the functional rigor required for complex financial transactions.
UX Refinement through Motion: Defining and implementing a library of micro-interactions and animations to enhance user feedback loops and reduce cognitive load during the payment journey.
Systemic Efficiency: Optimizing the hand-off process between Design and
Engineering by maintaining a robust, component-driven architecture that
accelerates product shipping cycles.
Platform Modernization: Led the design and architectural structuring of the
Assisted Sales Platform, streamlining complex workflows for internal teams to drive operational efficiency.
Design Systems & Scalability: Played a key role in developing and evolving the new enterprise design system, ensuring visual consistency and accelerating development speed across all product lines.
Revenue Growth & Conversion: Designed the "Frequently Bought Together" (FBT) feature, leveraging user psychology and interface design to increase Average Order Value (AOV).
Multi-Platform Design: Structured and launched high-conversion Therapy pages for both Desktop and Mobile Web (Dweb/Mweb), ensuring a seamless cross-device experience.
Motion Design & UX Excellence: Enhanced product delight and usability by creating custom micro-interactions and animations, bringing a premium and intuitive feel to the user interface.
End-to-End Product Design: Owned the design process for a high-traffic
healthcare technology platform, from initial user research and interviews to final high-fidelity prototyping and usability testing.
Strategic Architecture: Architected complex user flows and wireframes to
simplify the patient/user journey in a regulated healthcare environment.
Cross-Functional Leadership: Acted as a bridge between design, product, and engineering teams, ensuring design feasibility and maintaining high visual standards during implementation.
Data-Driven Iteration: Utilised user feedback and testing insights to refine UI designs, directly improving the platform's accessibility and user engagement.