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Nithinmon TR

Lead UI/UX Designer,

Founder - Kitchni Detailing Studio

8+ years of Experience

Strategic Lead Product Designer with 8+ years of experience architecting scalable B2B and B2C digital ecosystems across fintech, healthcare, and e-commerce sectors. Backed by a Master of Design from IISc Bangalore and firsthand entrepreneurial experience building a physical product brand from the ground up. Proven track record of managing international stakeholder relationships, owning enterprise design systems, and aligning cross-functional engineering and business teams to drive user retention. Adept at translating rigorous user research into revenue-driving UX strategies while bridging the gap between design and frontend technical constraints.​

nithinthakadiyel@gmail.com

+91 97472 09964

  • LinkedIn

Work Experience

Aug 2024 - Present

Founder & Lead Product Designer

Jan 2023 - July 2024

Sr. UI/UX Designer @ Prudential (PTSI)

May 2022 - Dec 2022

Sr. UI/UX Designer @ CashFree Payments

March 2021 -  May 2022

Sr. UI/UX Designer @  Pharmeasy

Nov 2017 -  Oct 2020

UI/UX Designer @ Medlife

  • Spearheaded the end-to-end physical and digital product design lifecycle for a direct-to-consumer (D2C) brand, launching 6 distinct SKUs on Amazon India.

  • Drove ₹2,00,000 in revenue within the first 3 months of launch while maintaining a 45% profit margin through strategic market research and vendor management.

  • Secured a 5-star baseline customer rating by directing all high-fidelity visual design, brand identity, and e-commerce UX documentation.

  • Architected and successfully automated the manufacturing and fulfillment pipeline, demonstrating strong product management and operational execution capabilities.

  • Acted as a primary design consultant for international stakeholders, translating complex business requirements into high-impact, data-driven product roadmaps for the Southeast Asian market. 

  • Actively contributed to the design system development and management. 

  • Orchestrated and led design review discussions between the India and Shenzhen (China) design teams, fostering global design alignment and ensuring a unified product vision. The design time efficiency increased by 15%.

  • Spearheaded the end-to-end user experience for Prudential’s clients in Malaysia, Singapore, and Vietnam, adapting design patterns to meet specific regional user behaviours and regulatory needs.

  • Delivered high-fidelity visual designs and interactive prototypes that bridged the gap between conceptual ideas and production-ready assets.

  • Owned the Cashfree Design System, ensuring cross-product consistency and scalability for one of India's leading fintech ecosystems. The design time efficiency increased by 20%.

  • Visual Strategy & Craft: Spearheading the high-fidelity visual design language, balancing aesthetic excellence with the functional rigor required for complex financial transactions.

  • UX Refinement through Motion: Defining and implementing a library of microinteractions and animations to enhance user feedback loops and reduce cognitive load during the payment journey.

  • Systemic Efficiency: Optimizing the hand-off process between Design and Engineering by maintaining a robust, component-driven architecture that accelerates product shipping cycles.

  • Led the UX/UI architectural revamp of the enterprise Assisted Sales Platform, streamlining complex internal workflows to drive a 15% increase in overall sales conversion successfully.

  • Played a key role in developing and evolving the new enterprise design system, ensuring visual consistency and accelerating development speed across all product lines.

  • Designed the "Frequently Bought Together" (FBT) feature, leveraging user psychology and interface design to increase Average Order Value (AOV) by 7%.

  • Structured and launched responsive Therapy pages across Desktop and Mobile Web (Dweb/Mweb), ensuring a seamless cross-device user journey that drove a 3% increase in Click-Through Rate (CTR). 

  • Enhanced product delight and usability by creating custom micro-interactions and animations, bringing a premium and intuitive feel to the user interface.

  • Spearheaded the end-to-end UX/UI workflow for the 'Online Doctor Consultation' platform during the COVID-19 surge, driving a conversion rate increase from 12% to 46% within 2 months.

  • Owned the design process for a high-traffic healthcare technology platform, from initial user research and interviews to final high-fidelity prototyping and usability testing. 

  • Architected complex user flows and wireframes to simplify the patient/user journey in a regulated healthcare environment.

  • Acted as a bridge between design, product, and engineering teams, ensuring design feasibility and maintaining high visual standards during implementation.

  • Utilised user feedback and A-B testing insights to refine UI designs, directly improving the platform's accessibility and user engagement.

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